Who are you? What do you do? Where do you want to take yourself professionally? Why did you begin? How do you represent yourself? Better yet, how are you perceived? The answers to each of these questions are just a few of the many pieces that compose the mosaic that is your brand. Your brand is your identity and the most important aspect of your business. It is your formal introduction, the basis for others’ interpretation of you, and your legacy. So, what does the ac

The internet. The World Wide Web. Do you remember AOL chat rooms and dial-up? Long gone are the days of sitting at a desktop waiting to be connected to the internet, speaking to people you may never meet in real life. Now the internet is literally in the palm of our hands, and everyone is accessible. Social media is the backbone of the new digital age. As a business, it is the best way to reach your customers and get to know what they want. Furthermore, the cost of adve