The Different Types of Fonts Explained

April 7, 2020

There are many types of fonts that your business can use for your branding, web design, and content. Here are the different font styles you can choose from.

 

 

When putting together advertising or marketing materials, there's a lot you have to think about- what you're going to write, what colors you're going to use, and how you're going to structure things. 

 

However, there's one very important thing that you can't forget to think about when creating advertising and marketing materials- the font. 

While the font may seem like a small detail, it actually has some big repercussions. By choosing the wrong font, you could give people the wrong idea about your brand. 

 

Therefore, it's very important to be familiar with the different types of fonts out there and what they mean. Check out this guide to learn about the different types of fonts. 

 

 

 

 

1. Serif

 

The first font type we have is Serif. This is arguably the most traditional of all font types. 

 

Serif font is typically used in books, newspapers, and long blocks of text. For a while, web designers stayed away from Serif because they worried that the font wasn't readable online. 

 

However, thanks to high definition screens, this is no longer a worry. 

The Serif font is named for the little feet at the top and bottom of their letterforms. Back in the day, Romans would flare their brushstrokes, creating what we now know as Serifs. (Hence the popular font name, Times New Roman.)

 

Oftentimes, Serif typeface is combined with another popular typeface- Sans- to create Sans Serif. 

 

 

 

2. Sans Serif 

 

Sans Serif takes on a very simple shape, as it lacks any embellishment on the end of the letterforms. 

 

But, don't think its lack of adornment makes this a boring font. San serif style fonts look great when they're thick or thin, tall or short, or fat or condensed. 

Due to its versatility, this style is used quite frequently in web design. 

 

Some popular Sans Serif choices include Raleway, Open Sans, or Roboto. 

 

 

 

 

3. Script 

 

Script is one of the least popular typefaces for some web designers. 

And, this is for a good reason, as Script tends to evoke distinct emotions for its readers. Plus, Script can sometimes be difficult to read. 

 

Script typeface is often characterized by a curved letterform with connecting strokes. Many people compare it to cursive writing. 

Depending on the stroke, Script can have either a feminine or a masculine touch. 

 

Because of its readability, Script is great when you're only looking to display a few words. 

 

 

 

4. Slab

 

Slab typeface refers to almost any style that contains super thick strokes for all the letters. 

 

This is a heavy typeface that's often used when displaying large signs or headlines. It's great if you're looking to display a message that is short and sweet, as too much Slab can be overwhelming and difficult to read. 

Slab also looks great when it's paired with sans serif or serif. 

 

Some of the most popular types of Slab include Rammetto One, Graduate, and Slabo. 

 

 

 

Types of Fonts: Which One Will You Choose? 

As you can see, there are a lot of different types of fonts to choose from. 

Which one you choose will depend on your brand and your goals. 

 

If you're looking for help building your brand's story and identity, be sure to get in touch with us today. 

 

 

 

#branding #fontchoices #brandingagenciesnearme

 

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